Thursday, September 19, 2013

WK3 Meaning 2


Here we have a Coca Cola advertisement and I believe this ad represents the three levels of visual design..

Representational: At the bottom of the ad we have the Coca Cola logo. Anyone who has had any sort of experience with this brand before will immediately recognize it. The logo is representational because it represents a real product. Something that exists in the real; something we can touch.

Abstraction: The background imagery acts as an abstraction because while it depicts a real life scene of what seems to me like a sky, rainbow and clouds. In the real world the sky is not red (usually) Rainbows and clouds are usually not seen in this two tone color way. This background image is very minimal and not very details. This background imagery is probably meant to convey that you are in Coca Cola's world.

Symbol: The outline of the bottle is a symbol because even though it may just be an outline, the message it is conveying is clear. It is a coke bottle. Even if you took away all the words and imagery, someone just looking at the bottle would more likely than not recognize the bottle as a coke bottle.

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